Visual & Communications Design at tonies USA

2021 – 2024

Category Architecture Statements

 

The Toniebox is a screen-free audio system for kids. When interchangeable characters called Tonies are placed on top of the Toniebox, it plays stories, songs, and more. In early 2024, user research showed that customers struggled to understand the differences between the categories of Tonies.

Working closely with product marketing leadership, I defined the strategic language for each product in the tonies ecosystem, ensuring consistency and alignment with brand identity. This language framework was implemented across all marketing channels to maintain a cohesive brand voice for product education.

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Packaging Design

 

I was responsible for designing the packaging for four Target-exclusive carrying cases, two of them in collaboration with Disney.  I aligned Disney's brand specifications, Target's recommendations, and tonies business goals to create these designs.

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Featured on Instagram!

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Marketing Campaign Visual Design

 

Audiobooks Launch (2024)

Key art and copy showcasing the functionality of new tonies Audiobooks – unabridged readings of chapter books that come in sets of 4.

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Easter Sale (2024)

 

Site Banners

Email Designs

Copywriting

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Earth Day (2024)


Key Art

Site Banners

Email Designs

Copywriting

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made with lots of love and many cups of earl grey tea

ALYSSA LONG    |   2024  

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