Women's Thirdspace (formerly The San Francisco Women's Social Club)

 2024 - 2025

In our increasingly isolated Digital Age, SFWSC connects young women in the Bay Area over shared experiences and interests. We hosted in-person events to foster authentic friendships and offered an online community of 11,000 women on Slack.

As Design Director, I created and executed a consistent brand identity for SFWSC, working closely with the founder to develop visuals that embody inclusivity, warmth, youthfulness, and elegance. The brand's launch in March of 2024 boosted our Instagram following by 500%.

Deliverables included the website, logo variations, typography, color scheme, social posts, balloons, tote bags, stickers, menus, etc.

I also collaborate with our partners – brands such as Nike, LinkedIn, Lululemon, Madewell, Notion, Strava – on print and digital marketing materials.